4. Follow the #trends Without Following the #trends Artwork

It's A Creator's World

What happens when a tech wizard and digital creative come together? A podcast is born. It’s A Creator’s World (And We’re All Just Living In It) is hosted by Atelier Founder Nick Benson and Creative Director Rowi Singh. In a world where community is everything and creators hold all the power, the duo decided it was time to unpack how this generation of creatives are turning their online hobbies into legacies. Across 7 episodes, Nick and Rowi discuss how success is built on more than a viral hashtag and instead it comes down to grit, finding your niche and learning how to translate your artistry beyond the scroll. We are so glad you have officially *entered the chat*. It’s time to get creating. Co-Host, Nick and Founder of Atelier has been building sh*t since he had the dexterity to turn a screw. He's worked as a consultant for the biggest luxury brands in the world, designed airline experiences to push the boundary of what's possible in the air, and designed tech platforms for killer start-ups. Over the last 3 years, Nick has poured everything he has into Atelier. A platform for product development and manufacturing. Like Willy Wonka's chocolate factory for beauty, health and wellness products, Atelier partners with the world's coolest brands and most interesting creators to create sick products so they might better monetise their communities. Co-Host, Rowi Singh is a Makeup Artist and Beauty Content Creator specialising in artistic makeup. Her work is a visual portfolio of her lived experiences as an Australian Indian woman, fusing culture with modern aesthetics.

All Episodes

It's A Creator's World

4. Follow the #trends Without Following the #trends

October 18, 2021 • Season 1 • Episode 4

In this episode Rowi did a shot with Rihanna and went viral. But how long did it actually last and what did the other side feel like? Benson pulls back the curtain on social media strategy and we were surprised to find more than just hashtags and die hard fans. It seems smart sells.

Hosts: Rowi Singh & Nick Benson (Atelier)

It’s A Creator’s World (And We’re All Just Living In It) is hosted by creative director Rowi Singh and Atelier founder Nick Benson. In a world where community is everything and creators hold all the power, the duo decided it was time to unpack how this generation of creatives are turning their online hobbies into legacies.

For all episodes check out www.itsacreatorsworld.com/

Atelier is a platform for product development and manufacturing. Like Willy Wonka's chocolate factory for beauty, health and wellness products, Atelier partners with the world's coolest brands and most interesting creators to create sick products.

For more on Atelier check out
www.atelier.co
https://www.instagram.com/atelier.hi/
https://www.linkedin.com/company/atelier-exd